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If you’ve ever met an Icelander, you might have noticed we take pride in being reliable, authentic people, and that we like fish, both the fishing part and the eating part. The people who handle our fish have a long history within VSV and the expertise to catch and process each species with care, each bringing their own cultural background and knowledge to the company. Like a lot of other Icelanders, the people of VSV are born fishermen. Even some of our management and board were once fishermen themselves.

You don’t know dedication until you’ve worked at the windiest place in Europe. The rough weather is constantly testing us, but our fishermen know the greater the risk, the greater the reward. So when others would pack up and head for home, we set out. And rather than keep the world’s greatest tasting fish for ourselves, we’ve dedicated ourselves to making sure the rest of the world gets to taste it too.