It’s pretty obvious that we love fish. And for that reason, we’d hate to see them or their home disappear.

That’s why all our fishing is done responsibly. For us, sustainability isn’t just a trend — it’s been ingrained in our culture from day one. Sustainable fishing guarantees there will be populations of ocean and freshwater wildlife in the future, which means plenty of fish for generations to come.

We catch our fish over short periods of time, using less fuel thanks to shorter distances while making sure all fish is as fresh as can be. Along with the rest of Iceland, we are already meeting the Paris Agreement to ensure a 40% reduction in emission levels by 2030.

We believe that responsibility, like quality, is something you can taste.

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